Despite being the same message, three different understandings may be perceived. For example, a set of similar words could be spoken face-to-face, printed on a piece of paper, or presented to the people via television. “The juicy piece of meat carried by the burglar to distract the watchdog of the mind” is how McLuhan described a medium’s content (McLuhan 1969). Instead, we must look deeper into the whole infrastructure of the medium itself. To understand McLuhan’s theories, we must forget the symbolic content of what is being said or the superficial interpretation of the actual picture. His famous catchphrase “the Medium is the Message” refers to his theory that the media is important, and regardless of the content, the effect will still be the same. Marshall McLuhan’s main thesis, which he developed and maintained throughout his career, is that media has a strong and invisible effect on the world, society, and how we view society.
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